Avant identity

Avant is a Polish stoneware and advertising ceramics factory that has been on the market since 1994. When we started co-operation on new product designs (a series of KABO & PYDO tableware for Avant), we also refreshed the visual identity. The symbol in the previous logo was a graphical representation of a mug. We referred to this symbolism in a new, modern and simple logo. The company’s name was highlighted as the logo’s key part by increasing its size in relation to the remaining elements. To communicate the company’s long traditions and experience, we added the factory’s establishment date to the logo.

A “before” and “after” logo comparison is shown below.

year: 2014
client: Avant
design: KABO & PYDO design studio
design team: Katarzyna Borkowska, Tomasz Pydo, Ewa Nowak